We buy it first.
Every product on the shelf was paid for with our own money. Review samples get turned away. This is boring to write but expensive to live by — and why we're reader-funded.
In 2024, two editors got fired for refusing to write sponsored "gift guides." A year later, SparkCurator was reader-funded, 17 writers strong, and the only affiliate site we'd actually trust ourselves. This is the story — and the receipts.
Every product on the shelf was paid for with our own money. Review samples get turned away. This is boring to write but expensive to live by — and why we're reader-funded.
Minimum three-week test before a product qualifies for review. Most stay in rotation 6+ months. If it broke, disappointed, or bored us, that's in the writeup.
Every review discloses affiliate relationships. Our commission doesn't sway the verdict — if we didn't love it, we'd tell you to skip. And we do, constantly.
No AI-generated copy. Ever. Our writers have names, bylines, and strong opinions. This is the whole point of a curation site — taste is the product.
1,294
Products tested
8,400+
Hours in the field
17
Editors, no AI
100
Reader-funded %
Four of seventeen. Full masthead at the bottom — we're stubborn about bylines.
Mira Osei
Editor in Chief · Wardrobe
Owen Leigh
Senior Editor · Home
Kenji Park
Tech · Audio
Naomi Graves
Beauty · Fragrance
We are not a deals site. We are not an AI-generated gift guide. We are seventeen humans with expensive opinions and the receipts to back them. If that sounds like your kind of thing, stick around — and thanks for reading this far.
Start with the 2026 edit"I stopped reading every other product site. This is the only one that doesn't try to sell me something I don't need."
Rhea M.
Subscriber since 2024
"The tested-it-for-two-years energy is real. I've bought 4 things on their recommendation. Four for four."
Dmitri V.
Reader, NYC
"It reads like a friend with better taste than you sent you a Google Doc."
Amara J.
Designer
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